Inside IONIC

The Power of Culture: Why IONIC’s Workplace Stands Out

Company culture is more than just office perks or a set of workplace policies—it’s the heartbeat of an organization. It defines how employees interact, innovate, and thrive. At IONIC DeZign Studios, we take pride in fostering a culture that is not only dynamic and supportive but also instrumental in our success.

Why Company Culture Matters
A strong company culture isn’t just a “nice-to-have” feature—it directly impacts productivity, employee retention, and even revenue growth. Studies show that organizations with highly engaged employees outperform their competitors by up to 21% in profitability. When employees feel valued and heard, they are more likely to invest their time and energy into their work, leading to better client outcomes and stronger business performance.

At IONIC, we see firsthand how a thriving culture fuels our creativity and drives our success. We are not just a team—we are a family that values innovation, inclusivity, and collaboration. Our culture enables us to attract top talent, retain dedicated employees, and continually push the boundaries of architectural design.

What Our Employees Say
But don’t just take our word for it. Here’s what some of our team members have to say about life at IONIC:

“I really appreciate that we’re listened to. My feedback meeting was a real exchange, and the company is open to everyone’s input. If we have ideas, they’ll be heard and could even be put into action.”

“IONIC is so open to hiring people from different backgrounds. Even with language and cultural differences, there’s patience and support. It’s amazing to be part of a company like this.”

“I moved to this country with the hope of growing in my career, and IONIC has given me more than I could ask for—a healthy, nurturing environment, incredible mentors, and a team that truly cares.”

“It’s really the most inventive work culture I’ve ever experienced… The office looks like Pee Wee’s Playhouse—with giant No. 2 pencils and a surfboard over the conference table. I have a Tonka truck at my desk. Perhaps I want people to feel jealous that work can be fun?”

How Culture Boosts Success
At IONIC, our culture isn’t just about making work enjoyable—it’s about driving results. Here’s how we see culture translating into business success:

  • Employee Retention & Engagement – A positive work environment keeps employees happy and engaged, reducing turnover and ensuring we maintain a highly skilled team.
  • Innovation & Creativity – When employees feel comfortable and encouraged, they think outside the box, leading to cutting-edge designs and solutions.
  • Client Satisfaction – A motivated and passionate team produces exceptional work, ensuring our clients receive the best service and results.
  • Revenue Growth – Happy employees are more productive, and their enthusiasm translates into better projects, stronger relationships, and increased profitability.

IONIC’s Commitment to Culture
From our mentorship programs to our vibrant, creativity-fueled workspace, IONIC’s leadership is dedicated to ensuring our culture remains a cornerstone of our success. We listen, support, and empower our employees, knowing that when they thrive, our company thrives.

Behind the DeZign – Dahlia Washington

We’re kicking off the new year with an inspiring feature on Dahlia Washington, who’s celebrating 17 remarkable years at Ionic DeZign Studios!

In Behind the DeZigns, Dahlia shares her journey from Intern Architect to Principal DeZigner and opens up about how her passion for design, mentorship, and collaboration has helped shape IONIC’s success.

Watch the full video to dive deeper into her creative process, leadership insights, and the projects that have made a lasting impact across the East Coast.

Richmond Office Sublet Opportunity – Shared Office Space

Looking Back: Virginia Originals Cafe

Happy Holidays from all of us at Ionic DeZign Studios!

Our team had a blast at our annual holiday party! Here is to another year of wonderful DeZigns!

Architectural Archives: Three Iconic IONIC Projects

Welcome to a new series here at Iconic DeZign Studios called “Architectural Archives,” where we take an appreciative and nostalgic look back at iconic Ionic projects from the archive. This month, we are highlighting three Hampton Roads projects that continue to inspire and captivate, and have taken a defining role in our firm’s design history.

Knuckleheads Roadhouse Cafe Transformation

Let’s rewind to the epic journey of converting a bakery outlet into Knuckleheads Roadhouse Cafe! Located near Southside Harley Davidson, Witchduck Road, Virginia Beach, this project was a creative marvel.

One of the challenges we faced was crafting a biker-style spot with family appeal. We were able to create ample dining spaces, and outdoor decks wrapped around the building.

We also put the IONIC touch on it by designing exposed structural elements, spiral ductwork, and metal fixtures to utilize the space’s character.

Stainless steel checker plating and metal mesh adorned the bars, combining style with a rugged vibe. Suspended drywall “clouds” added depth and artistry to the bar zones.

Copper roofing, metal panels, and wooden flooring shaped the interior, while bike-themed art bridged lunch and nightlife.

Jody's PopcornJodi’s Popcorn
Now, step back with us to the time when Jody’s Popcorn transformed into a lively haven at the Virginia Beach oceanfront. Waves of color swept through the store, courtesy of IONIC’s creative designs, capturing the vibrant beach atmosphere.

A rolling blue ceiling guided visitors through this popcorn wonderland, splitting it into two distinct spaces. On one side, suspended kernels defied gravity in a massive popcorn box, while on the other, a life-sized surfer rode crashing waves off the wall.

The store’s walls showcased intricate graphics, depicting the charm of Virginia Beach’s Tidewater Area. It was more than shopping; it was a stroll through the best of the beach city. Bright sculptures, dazzling hues, and captivating images turned every corner into an adventure. Jody’s Popcorn offered not just treats, but an immersive experience of beach excitement and boardwalk charm.

Let’s cherish the memories of those sun-soaked days when each kernel popped with joy and every wave crashed with delight.

McDonald’s Corporate OfficeMcDonalds Corporate Office Interior Detail

Of course, we can’t forget the project that started it all – the remarkable makeover of McDonald’s corporate office. From this initial endeavor, Eugene laid the foundation for what our studio represents today.

While the McDonald’s corporate office no longer graces the Dominion Tower Building, its enduring influence courses through our veins. The reception desk’s metamorphosis into an ordering counter, the playful conference rooms, and our artful dance with natural light all pay homage to the timeless charm of McDonald’s.

And let’s not forget “The Big Mac” Manager’s office – a testament to sophistication and innovation. As we breathe new life into spaces, we carry forward the legacy of McDonald’s, etching its story into the heart of our deZigns.

We hope you enjoyed this look back at iconic IONIC designs. Stay tuned to continue exploring the work that has defined who we are and helped shape our community.

Renovation Project Tips

IONIC’s Eugene Thompson shares some tips to consider for your next renovation project:

IONIC Gives Back: Habitat for Humanity

The IONIC NYC Inspiration Trip

IONIC Featured in Construction Magazine

We’re proud to share with a recent feature story about IONIC in Virginia Construction Elite magazine. It is a great honor to be a part of a construction journal such as this one, not only once, but twice! Reach out to us to snag a copy!

Click here to read the article (PDF format).